Markup.io was once a popular choice for website feedback, but the 172% price jump from $29 to $79/month in early 2025 left many designers looking for alternatives. With the free plan gone entirely, teams are exploring tools that offer better value.
If you relied on Markup for client reviews, this guide covers the best alternatives for 2026.
Why teams look for Markup.io alternatives
Markup.io has lost its competitive edge for several reasons:
- Massive price increase: The jump from $29 to $79/month priced out freelancers and small agencies.
- No free plan: The previously generous free tier is gone, forcing even casual users to pay.
- Limited features: Competitors now offer better responsive testing, CSS inspection, and collaboration tools.
- Slow performance: Users report sluggish load times and occasional bugs.
- Per-user costs on higher tiers: Team pricing becomes expensive as you grow.
For teams who need reliable website feedback at reasonable prices, alternatives exist.
What makes a good Markup.io alternative
When evaluating replacements, consider these factors:
- Visual feedback: Can you pin comments directly on live websites?
- Responsive testing: Can you preview across mobile, tablet, and desktop?
- CSS inspection: Does it help check styles without DevTools?
- Client experience: Is it easy for non-technical reviewers to use?
- Pricing: Does it fit your budget as your team grows?
Best Markup.io alternatives compared
1. Huddlekit — Best overall Markup replacement
Huddlekit combines visual feedback, responsive testing, and CSS inspection into one platform — everything Markup should have become.
Key differences from Markup.io:
- True responsive testing: Switch between mobile, tablet, and desktop views with real breakpoints.
- Automatic debugging details: Browser, viewport, device type, and element metadata captured with every comment.
- Review more than websites: Collect feedback on documents, images, and videos — not just live sites.
- Built-in Kanban board: Organize feedback into tasks and track progress across all projects.
- CSS inspection built-in: Check typography, spacing, and colors without DevTools.
- No login required for clients: Share a link and clients can leave feedback instantly.
- Team-based pricing: $19/month includes 3 members — less than a quarter of Markup's price.
Pricing: Free plan available. Pro starts at $19/month with 3 team members included.
Pros:
- Significantly more affordable than Markup
- Responsive testing built-in
- CSS inspection included
- No installation required
- Free plan available
Cons:
- Newer tool with smaller user base
- Fewer third-party integrations
Verdict: After Markup's 172% price increase, Huddlekit delivers more features at a fraction of the cost.
Best for: Designers, agencies, and teams who want powerful feedback features without budget-breaking costs.
"I love this tool! The UI is super intuitive and clean, and the best part is being able to see all the breakpoints side by side." — Mikael, Product Designer @ Team Blue
Try Huddlekit — you'll never go back.
2. Pastel — Best free option
Pastel offers the most generous free plan for teams just getting started with website feedback.
Key differences from Markup.io:
- Unlimited projects free: No artificial limits on how many sites you review.
- No installation required: Works via URL without adding scripts.
- 72-hour feedback window: Free plan limits commenting to 72 hours after sharing.
- Automatic client tutorials: Built-in walkthrough when clients open the link.
Pricing: Free plan available. Paid plans start at $29/month per user.
Pros:
- Generous free plan
- No installation required
- Simple to use
Cons:
- 72-hour commenting window on free plan
- Per-user pricing gets expensive
- Limited features compared to alternatives
Best for: Solo freelancers who want a free option and can work within time constraints.
3. Ruttl — Best for live CSS editing
Ruttl differentiates itself with real-time CSS editing during reviews.
Key differences from Markup.io:
- Live CSS editing: Make style changes during reviews and export the code.
- Video comments: Record walkthrough feedback directly in the tool.
- Affordable per-user pricing: $10/month per user.
- Requires JavaScript installation: Needs a script added to your site.
Pricing: Starts at $10/month per user.
Pros:
- Live CSS editing capabilities
- Video comments included
- Very affordable per-user rate
Cons:
- Requires JavaScript installation
- Per-user pricing model
- Limited to design feedback
Best for: Designers who want to experiment with CSS changes during client reviews.
4. BugHerd — Best for bug tracking
BugHerd focuses on bug management with built-in task tracking features.
Key differences from Markup.io:
- Visual bug tracking: Pin bugs directly on pages with automatic screenshots.
- Built-in Kanban board: Manage feedback as tasks within the tool.
- Technical metadata: Captures browser, OS, and device information.
- Strong integrations: Connects with Jira, Trello, Asana, and more.
Pricing: Starts at $39/month for 5 team members.
Pros:
- Built-in task management
- Strong integrations
- Established and reliable
Cons:
- Requires JavaScript installation
- No responsive testing
- More expensive than some alternatives
Best for: Development teams who need comprehensive bug tracking alongside feedback.
5. Marker.io — Best for technical debugging
Marker.io captures detailed technical context for development teams.
Key differences from Markup.io:
- Session replay: Watch what users did before reporting issues.
- Console log capture: Automatic JavaScript error logging.
- Network request logging: See failed API calls and loading issues.
- Deep dev tool integration: 2-way sync with Jira, GitHub, GitLab.
Pricing: Starts at $59/month for 3 team members.
Pros:
- Comprehensive technical debugging
- Session replay and console logs
- Strong dev tool integrations
Cons:
- Requires JavaScript installation
- Significantly more expensive
- Technical overkill for design feedback
Best for: Development teams who need detailed technical metadata for debugging.
When to stick with Markup.io
Markup.io might still work if:
- You've already committed to annual billing at the new price
- Your team is deeply integrated into Markup's workflow
- You don't need responsive testing or CSS inspection
- Budget isn't a primary concern
When to switch to an alternative
Consider switching if:
- Markup's pricing is too high → Try Huddlekit or Pastel
- You need responsive testing → Try Huddlekit
- You need CSS inspection → Try Huddlekit or Ruttl
- You want a free option → Try Pastel or Huddlekit
- You need technical debugging → Try Marker.io
- You need bug tracking → Try BugHerd
Migrating from Markup.io
Switching tools is straightforward:
- Complete any active reviews in Markup if needed
- Set up your new workspace in your chosen alternative
- Invite team members with their email addresses
- Share new review links with clients for upcoming projects
With Huddlekit, the transition is seamless — same no-installation approach, just more features and better pricing. View our pricing to see how much you'll save, or contact us if you have questions.
Ready for better website feedback?
Conclusion
Markup.io's pricing change forced many designers to rethink their tools — and honestly, that's not a bad thing. The alternatives we've covered aren't just cheaper; many are genuinely better.
For most design teams and agencies, Huddlekit provides the best balance of features and value — responsive testing, CSS inspection, and team-based pricing that doesn't punish growing teams.
Whatever you choose, you'll be better off than paying premium prices for a tool that hasn't kept up with the competition. Start with Huddlekit's free plan or reach out to discuss your needs.
