Terminology

Terms and definitions found in the language of Huddlekit.

A

A/B Testing

Learn what an A/B test is, how it works, and how to use it on your website or in your app.

AARRR Framework

The AARRR framework is a common approach to help organizations measure, manage, & improve their product growth rates & retention strategies.

Agile Methodology

Learn about Agile methodology, an iterative approach to project management and software development focused on flexibility and collaboration.

Annual Recurring Revenue

A key SaaS metric that measures predictable revenue streams generated from subscriptions over a 12-month period.

B

Backlog Grooming

Discover backlog grooming (refinement) in Agile, its advantages, best practices, and ways to enhance your team's backlog refinement.

C

Churn Rate

Learn what churn rate is, how to calculate it, and why it's a critical metric for subscription-based businesses and product retention.

Conversion Rate Optimization (CRO)

Learn about Conversion Rate Optimization (CRO), the process of increasing the percentage of users who take a desired action on a website or app.

Customer Acquisition Cost

The total cost of acquiring a new customer, critical for evaluating marketing efficiency and business sustainability.

Customer Feedback

Understand various types of customer feedback examples & how successful companies use them for their benefit.

Customer Lifetime Value (LTV)

Understand Customer Lifetime Value (LTV) and its importance in measuring long-term customer relationships and business health.

Customer Satisfaction Score

A key metric used to measure how satisfied customers are with a product, service, or specific interaction with a company.

F

Feature Request

Gain insights into prioritizing feature requests, resolving conflicts between stakeholders, & maintaining a strong product vision.

Funnel Analysis

Learn about funnel analysis, a method for visualizing and understanding user progression through key stages towards a specific goal.

G

Growth Hacking

Explore growth hacking, a data-driven and experimental approach focused rapid user and revenue growth.

K

Key Performance Indicator (KPI)

Understand what Key Performance Indicators (KPIs) are and how they help measure progress towards achieving strategic business goals.

M

Minimum Viable Product (MVP)

Discover the concept of a Minimum Viable Product (MVP) and how it helps teams launch faster and learn from early users.

Monthly Recurring Revenue

A critical SaaS metric that measures the predictable revenue a company expects to receive each month from subscription customers.

N

Net Promoter Score (NPS)

Understand Net Promoter Score (NPS), a widely used metric for measuring customer loyalty and predicting business growth.

P

Persona

Understand what user personas are and how they help teams design and build products with the target audience in mind.

Product Backlog

Discover the essentials of an Agile product backlog, its importance, and how to create, prioritize, and refine it for project success.

Product Manager

Discover the role of Product Managers, their key responsibilities, best practices for beginners, & tips for success in this dynamic field.

Product Roadmap

Learn about product roadmaps, their purpose as strategic communication tools, and common types used in product management.

Product-Market Fit

The degree to which a product satisfies strong market demand and creates value for a specific customer segment.

S

Scrum Master

Learn about the qualities of an effective Scrum Master, the benefits they provide, & the challenges they face within the Scrum framework.

U

User Story

User stories help product teams understand the who, what, and why of feature development to ensure they build solutions that meet real user needs.

V

Voice of Customer

A research methodology that captures customer feedback, needs, and expectations to inform product development and improve customer experience.

W

Website Annotation

Adding comments, callouts, and context directly on web pages to collect clear, actionable feedback during design, development, and QA.

Website Proofing

The structured process of reviewing, annotating, and approving website content and functionality before launch.

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