Stakeholder feedback is input from the people who have authority over a project—clients, executives, department heads, or budget holders. In website projects, their feedback often carries the most weight and their sign-off is usually required before launch.
Why stakeholder feedback is different
Stakeholders often:
- Review less frequently (so their feedback arrives in bigger batches)
- Have less technical vocabulary (feedback may be vague)
- Have final approval authority (their concerns are blockers)
- Are time-constrained (won't dig through complex tools)
This means their feedback needs to be captured quickly and clearly, even if they're not design or development experts.
Common stakeholder feedback patterns
- High-level direction: "This doesn't feel on-brand" or "Can we make it pop more?"
- Content concerns: "This copy needs legal review" or "Wrong product name"
- Business requirements: "We need the phone number more prominent"
- Approval signals: "Looks good" or "Approved with these changes"
Making stakeholder reviews frictionless
- No login required: Don't make them create an account to leave feedback
- Simple interface: Click to comment, not a complex tool to learn
- Clear context: Their comment should attach to what they're looking at
- Easy sharing: One link to the review, not multiple URLs and passwords
Capturing stakeholder feedback with Huddlekit
Huddlekit lets stakeholders leave pinned comments on your staging site without creating an account. Share a single link, they click where they have feedback, type their note, done. All comments land in one place with full context—which element, which page, which viewport.
Make stakeholder reviews painless
