Client approval is the explicit "yes, this is ready" that moves a website project forward. It might be approval to launch, approval of a design direction, or approval that a round of revisions is complete. Without clear approval, projects stall or launch with unresolved concerns.
Why client approval matters
- Reduces scope creep: A clear approval marks the end of a phase
- Protects the relationship: Both sides agree on what was delivered
- Enables launch: Production deployment typically requires sign-off
- Documents decisions: Creates a record of what was approved and when
Types of approval in web projects
- Design approval: Sign-off on mockups before development begins
- Content approval: Confirmation that copy, images, and legal text are correct
- Staging approval: Green light that the built site matches expectations
- Launch approval: Final confirmation to push to production
Getting cleaner approvals
Vague feedback like "looks good I guess" isn't a real approval. Clear approvals require:
- Specific scope: What exactly is being approved?
- Complete review: Has the client actually looked at everything?
- Explicit confirmation: Written sign-off, not just silence
- Documented context: What version, what date, what conditions?
Streamlining approval with Huddlekit
Huddlekit gives clients a single link to review and comment on the live staging site. They can leave feedback on specific elements, and when they're satisfied, their approval is captured in context. No more email chains trying to confirm what "approved" actually meant.
