Design reviews shouldn't be painful. Yet most teams still juggle email threads, scattered screenshots, and unclear feedback that leads to endless revision cycles.
The right design review software transforms chaos into clarity—centralizing feedback, tracking versions, and accelerating approvals. But choosing the wrong tool can make things worse.
This guide reviews 14 design review platforms organized by what you're actually reviewing: websites, creative assets, or digital products. You'll find honest comparisons, pricing breakdowns, and a decision framework to match your workflow.
What is design review software?
Design review software lets teams collaborate on visual work with contextual feedback—annotations, comments, version tracking, and approval workflows—instead of vague emails and disconnected tools.
The core value: Everyone sees the same thing, comments on specific elements, and tracks changes in one place.
Why teams use design review tools
Before design review software:
- Feedback scattered across email, Slack, and spreadsheets
- Screenshots annotated in separate apps, then shared
- Version confusion ("which file is the latest?")
- Unclear approval status
- Slow stakeholder responses
With design review software:
- Centralized feedback on the actual design
- Visual annotations pinned to exact elements
- Automatic version control and history
- Clear approval workflows
- Faster decision-making
Types of design review software
Not all design review tools solve the same problem. Understand your primary use case first:
1. Website review tools
For reviewing live websites during development, QA, and pre-launch.
Use cases:
- Agency-client website approvals
- Responsive design testing
- Pre-launch QA and bug tracking
- Stakeholder feedback on staging sites
Key features:
- Comments on live URLs
- Mobile/tablet/desktop testing
- Browser compatibility tracking
- Integration with dev tools
Best tools: Huddlekit, BugHerd, Marker.io
2. Creative asset review tools
For reviewing static files—images, PDFs, videos, documents.
Use cases:
- Design mockup approvals
- Brand asset reviews
- Marketing collateral feedback
- Video production collaboration
- Print design proofing
Key features:
- Multi-format support (PSD, PDF, video, etc.)
- Frame-accurate video comments
- Version comparison
- Approval workflows
- Asset management
Best tools: Filestage, GoVisually, Ziflow
3. Digital product review tools
For reviewing software, apps, and SaaS products during development.
Use cases:
- UI/UX feedback on prototypes
- Bug reporting in development
- Feature reviews
- QA testing workflows
Key features:
- Screenshot and screen recording
- Technical metadata (console logs, network data)
- Issue tracking integration
- Status workflows
Best tools: Marker.io, Usersnap, Userback
14 best design review software tools
Website review tools
1. Huddlekit
Best for: Web agencies and designers reviewing live sites with clients

Huddlekit focuses on making website reviews simple for non-technical stakeholders while providing powerful features for teams.
Key features:
- Pin comments directly on live websites
- Review creative assets (images, videos, documents)
- Breakpoint switcher (mobile, tablet, desktop)
- Built-in inspect mode for HTML/CSS
- Guest access without logins
- Status tracking (open, in progress, resolved)
Pricing:
- Free: 1 project
- Starter: $19/mo – 5 projects
- Pro: $49/mo – 25 projects
- Team: $99/mo – Unlimited projects
Best for: Agencies, freelancers, design teams testing responsive layouts
Pros:
✅ True mobile device testing
✅ No client login required
✅ Clean, intuitive interface
✅ Affordable pricing
Cons: ❌ Smaller integration ecosystem
2. BugHerd
Best for: Agencies managing multiple client projects with Kanban workflows

BugHerd combines website annotation with task board management for agency workflows.
Key features:
- Click-to-comment on websites
- Kanban task board
- Browser metadata capture
- Client guest mode
- Integrations: Asana, Trello, Jira, GitHub
Pricing:
- Standard: $39/mo – Unlimited projects, 5 users
- Premium: $99/mo – 15 users
- Deluxe: $199/mo – Unlimited users
Best for: Established agencies with many concurrent projects
Pros:
✅ Unlimited projects
✅ Kanban workflow
✅ Agency-focused features
Cons:
❌ No mobile device testing
❌ User limits on lower tiers
3. Marker.io
Best for: SaaS teams and developers doing internal QA

Marker.io excels at capturing technical context for bug reporting and issue tracking.
Key features:
- Browser extension for quick annotations
- Console logs, network requests, local storage capture
- Screen recording
- Integrations: Jira, GitHub, Linear, Asana, Slack
Pricing:
- Starter: Free – 100 reports/mo
- Professional: $49/mo – Unlimited, 5 users
- Company: $99/mo – 15 users
Best for: Internal dev teams, technical QA
Pros:
✅ Exceptional technical metadata
✅ Developer-friendly
✅ Screen recording
Cons:
❌ Extension required
❌ No mobile testing
❌ Complex for non-technical users
4. Userback
Best for: Product teams collecting user feedback on live applications

Userback combines visual feedback with user research tools.
Key features:
- In-app feedback widget
- Session replay
- User satisfaction surveys (NPS, CSAT)
- Feature voting
- Visual annotation
Pricing:
- Free: 2 seats, 7-day feedback availability
- Team: $9/seat/mo – unlimited feedback availability
- Business: $19/seat/mo – 25 projects, session replays
- Business Plus: $29/seat/mo – unlimited projects, SSO
Best for: SaaS products, product managers
Pros:
✅ Comprehensive platform
✅ Session replay
✅ User research features
Cons:
❌ Expensive
❌ Overkill for simple reviews
Creative asset review tools
5. Filestage
Best for: Creative agencies with multi-stage approval workflows
Filestage handles video, images, PDFs, websites, audio, and documents with robust approval processes.
Key features:
- Multi-format support
- Frame-accurate video comments
- Multi-stage approvals
- Custom branding
- Auto-reminders
- Integrations: Slack, Teams, Zapier
Pricing:
- Free: 2 active projects, unlimited team members
- Basic: €99/mo – 10 active projects
- Professional: €279/mo – 25 active projects
- Enterprise: Custom
Best for: Creative agencies, video production, marketing teams
Pros:
✅ Comprehensive file support
✅ Excellent approval workflows
✅ White-label options
Cons:
❌ Expensive
❌ EUR pricing
❌ Review limits on basic tier
6. GoVisually
Best for: Design proofing and creative collaboration
GoVisually focuses on precise annotation for design files and videos.
Key features:
- Image, PDF, and video proofing
- Frame-accurate video comments
- Version comparison
- Approval workflows
- Guest reviewers
- Integrations: Slack, Zapier
Pricing:
- Solo: $15/mo – 1 user, 10 projects
- Team: $30/mo per user – Unlimited projects
- Agency: Custom
Best for: Graphic designers, illustrators, video editors
Pros:
✅ Precise annotation tools
✅ Frame-accurate video
✅ Clean interface
Cons:
❌ Per-user pricing
❌ Limited integrations
7. Ziflow
Best for: Enterprise creative teams with complex approval chains
Ziflow is a robust proofing platform for high-volume creative operations.
Key features:
- Advanced approval workflows
- Video and design proofing
- Automated routing
- Analytics and reporting
- Custom branding
Pricing:
- Professional: $50/mo per user
- Enterprise: Custom
Best for: Large creative teams, enterprise marketing
Pros:
✅ Scalable workflows
✅ Advanced automation
✅ Enterprise features
Cons:
❌ Expensive per-user pricing
❌ Complex setup
8. PageProof
Best for: High-volume creative teams
PageProof handles images, PDFs, videos, websites, and audio with proof-based pricing.
Key features:
- Multi-format support
- Advanced comparison tools
- Workflow automation
- Activity tracking
Pricing:
- Starter: $30/mo – 5 users, 100 proofs
- Professional: $60/mo – 10 users, 300 proofs
- Agency: $120/mo – 25 users, 1,000 proofs
Best for: Production companies, high-volume teams
Pros:
✅ Proof-based pricing
✅ Good automation
Cons:
❌ Proof limits
❌ Dated interface
9. Pastel
Best for: Teams reviewing both websites and design files

Pastel bridges website annotation with design file reviews.
Key features:
- Website annotation (proxy)
- Design file reviews
- Version comparison
- Approval workflows
Pricing:
- Solo: $8/mo – 1 user
- Team: $15/mo per user
- Agency: $12/mo per user (annual)
Best for: Small agencies, versatile needs
Pros:
✅ Affordable
✅ Versatile
Cons:
❌ Proxy limitations
❌ Limited integrations
Digital product review tools
10. Usersnap
Best for: Bug reporting and customer feedback

Usersnap combines bug reporting with user feedback collection.
Key features:
- Screenshot annotation
- Screen recording
- Microsurveys and NPS
- Console log capture
- Integrations: Jira, GitHub, Azure DevOps
Pricing:
- Startup: €69/mo – 2 users
- Company: €129/mo – 5 users
- Premium: €249/mo – 10 users
Best for: Software teams, QA departments
Pros:
✅ Bug reporting focus
✅ Screen recording
✅ Technical metadata
Cons:
❌ Expensive (EUR)
❌ User limits
11. Zipboard
Best for: Global teams managing multilingual reviews
Zipboard specializes in visual feedback with localization features.
Key features:
- Website and app annotation
- Localization workflow support
- Video and document reviews
- Task management
- Integrations: Jira, Slack, Trello
Pricing:
- Freelancer: Free – 2 projects
- Startup: $49/mo – 10 projects, 10 users
- Business: $149/mo – Unlimited projects, 25 users
Best for: Enterprise localization, global teams
Pros:
✅ Localization features
✅ Multi-content support
Cons:
❌ Complex for simple needs
❌ Higher pricing
12. Atarim (formerly WP Feedback)
Best for: WordPress agencies

Atarim integrates directly with WordPress admin for streamlined feedback.
Key features:
- Visual comments on WordPress sites
- Front-end editing
- WordPress admin integration
- Task management
Pricing:
- Agency Lite: $99/mo – 20 sites
- Agency Pro: $199/mo – 50 sites
- Agency Max: $299/mo – Unlimited sites
Best for: WordPress-exclusive agencies
Pros:
✅ Deep WordPress integration
✅ Front-end editing
Cons:
❌ WordPress-only
❌ Expensive
13. Redpen
Best for: Simple image and PDF feedback
Redpen offers straightforward annotation for images and PDFs.
Key features:
- Image and PDF markup
- Version tracking
- Guest comments
- Simple workflows
Pricing:
- Free: 3 projects
- Plus: $8/mo – Unlimited projects
Best for: Small teams, basic needs
Pros:
✅ Very affordable
✅ Simple
Cons:
❌ Limited features
❌ No video support
14. Notion (with comments)
Best for: Teams already using Notion
Notion's comment features work for basic visual feedback.
Key features:
- Embed images and PDFs
- Comment threads
- Version history
- Workspace integration
Pricing:
- Free: Personal use
- Plus: $10/mo per user
- Business: $15/mo per user
Best for: Notion users, simple feedback
Pros:
✅ All-in-one workspace
✅ Affordable
Cons:
❌ Not purpose-built
❌ Limited annotation
How to choose the right design review software
Step 1: Identify what you're reviewing
Websites and web apps? → Huddlekit, BugHerd, Marker.io, Userback
Creative files (images, video, PDFs)? → Filestage, GoVisually, Ziflow, PageProof
Both? → Pastel, Zipboard
Digital products and prototypes? → Marker.io, Usersnap, Userback
Step 2: Consider your stakeholders
External clients (non-technical)? Prioritize simplicity, guest access, no-login options → Huddlekit, BugHerd, Filestage, GoVisually
Internal team (technical)? Technical features and dev integrations matter more → Marker.io, Usersnap, Zipboard
Both? Need balance of simplicity and power → Userback, Pastel, BugHerd
Step 3: Evaluate workflows
Need formal approval chains? → Filestage, Ziflow, GoVisually, PageProof
Simple comment and resolve? → Huddlekit, Pastel, Redpen
Kanban task management? → BugHerd, Atarim
Integration with existing tools? → Marker.io (dev tools), Userback (product), Zipboard (enterprise)
Step 4: Check budget and scale
Budget-conscious (under $20/mo): Huddlekit, Pastel, Redpen, Notion
Mid-range ($20-100/mo): BugHerd, Marker.io, GoVisually, Usersnap
Enterprise (over $100/mo): Filestage, Ziflow, Userback, Zipboard
Pricing model:
- Per-user: Ziflow, Filestage, GoVisually
- Per-project: Huddlekit, BugHerd
- Hybrid: Most tools
The design review process that actually works
Regardless of which tool you choose, follow this proven workflow:
1. Set clear review objectives
Before sharing designs, define:
- What feedback you need (visual, functional, content?)
- Who needs to review (stakeholders, clients, team?)
- Decision criteria (what makes it "approved"?)
- Timeline and deadlines
Pro tip: Include a brief with each review explaining what changed and what to focus on.
2. Organize by review phases
Break reviews into stages:
Phase 1: Directional review
- Early concept feedback
- High-level direction
- Stakeholder alignment
Phase 2: Detailed review
- Specific element feedback
- Functionality testing
- Content review
Phase 3: Final QA
- Polish and refinement
- Browser/device testing
- Pre-launch checks
Phase 4: Approval
- Final sign-offs
- Launch decision
Why this works: Prevents mixing strategic feedback with nitpicky details.
3. Make feedback specific and actionable
Bad feedback:
- "This doesn't look right"
- "Not sure about this"
- "Can we make it pop more?"
Good feedback:
- "The hero image is blurry on desktop—can we use the 2x version?"
- "The CTA button color has poor contrast (2.8:1). Let's adjust to meet WCAG AA (4.5:1)"
- "Navigation overlaps the logo at 768px width"
Framework for clear feedback:
- What: Identify the specific element
- Issue: Describe the problem
- Why: Explain the impact
- Suggestion: Propose a solution (if applicable)
4. Set deadlines for each round
Without deadlines, reviews drag indefinitely.
Recommended timeline:
- Directional review: 2-3 days
- Detailed review: 3-5 days
- QA review: 1-2 days
- Final approval: 1-2 days
Pro tip: Use your tool's auto-reminder features to nudge reviewers.
5. Consolidate and prioritize feedback
After collecting feedback:
Consolidate: Group similar comments together
Categorize:
- Must-fix: Critical issues blocking approval
- Should-fix: Important but not blocking
- Nice-to-have: Optional improvements
Resolve conflicts: When feedback conflicts, get decision-maker input before revising
Track status: Mark each piece of feedback as open → in progress → resolved
Common design review challenges (and solutions)
Challenge 1: Scattered feedback across tools
Problem: Comments in email, Slack, Figma, and spreadsheets
Solution: Choose one tool as the source of truth. Redirect all feedback there.
Tool features that help:
- Centralized comment threads
- Email notifications
- Slack integrations
- Mobile access
Challenge 2: Vague or unclear feedback
Problem: "Make it pop," "This feels off," "Not sure I like this"
Solution: Train stakeholders on giving specific feedback
Tool features that help:
- Visual annotations (pinpoint exact elements)
- Screenshot/screen recording
- Comment templates
- @mentions for clarification
Challenge 3: Version confusion
Problem: Working on outdated files, not seeing latest changes
Solution: Use tools with automatic version control
Tool features that help:
- Automatic version tracking
- Side-by-side comparison
- Version history
- Clear "latest" indicators
Challenge 4: Slow approvals
Problem: Waiting days or weeks for stakeholder sign-offs
Solution: Set clear deadlines and use approval workflows
Tool features that help:
- Formal approval buttons
- Auto-reminders
- Deadline tracking
- Approval status visibility
Challenge 5: Lost context
Problem: Can't remember why a decision was made months later
Solution: Maintain clear comment history and documentation
Tool features that help:
- Permanent comment threads
- Searchable history
- Export/archive options
- Audit trails
Key takeaways
For website reviews: Choose Huddlekit (client-friendly, mobile testing), BugHerd (agency Kanban), or Marker.io (technical QA)
For creative assets: Choose Filestage (comprehensive, approvals), GoVisually (design focus), or Ziflow (enterprise scale)
For digital products: Choose Marker.io (dev-friendly), Usersnap (bug tracking), or Userback (comprehensive)
For versatile needs: Choose Pastel (budget-friendly), Zipboard (localization), or Notion (all-in-one)
Universal best practices:
- Define clear review phases
- Give specific, actionable feedback
- Set and enforce deadlines
- Consolidate feedback in one tool
- Track status from open to resolved
Budget guidance:
- Small teams/freelancers: $10-30/mo
- Growing agencies: $50-150/mo
- Enterprise: $200+/mo
Frequently asked questions
What's the difference between design review software and project management tools?
Design review software focuses specifically on visual feedback—commenting on designs, tracking versions, and managing approvals. Project management tools (Asana, Trello) handle broader task tracking.
Many design review tools integrate with project management platforms to sync feedback into existing workflows.
Can one tool handle websites, creative files, and products?
Some tools (Pastel, Zipboard, Filestage) support multiple content types, but specialized tools usually work better for specific use cases. Most teams use 2-3 tools for different purposes.
Do I need different tools for internal vs. client reviews?
Not necessarily, but consider:
- Client reviews need simple, no-login interfaces
- Internal reviews can use more technical, complex tools
Tools like Huddlekit, BugHerd, and Filestage work well for both.
How do design review tools handle version control?
Most tools automatically create new versions when you upload updated files or when the URL content changes. You can typically:
- Compare versions side-by-side
- View version history
- See comments tied to specific versions
- Revert if needed
What integrations matter most?
For agencies:
- Slack (notifications)
- Asana, Trello, ClickUp (task sync)
- Zapier (custom workflows)
For dev teams:
- Jira, Linear, GitHub (issue tracking)
- Slack, Microsoft Teams (communication)
For creative teams:
- Adobe Creative Cloud (asset sync)
- Google Drive, Dropbox (file storage)
Can design review tools work offline?
Most are cloud-based and require internet. Some features (viewing downloaded designs, recorded videos) might work offline, but commenting and syncing require connectivity.
How do approval workflows work?
Approval workflows let you define:
- Who needs to approve
- In what order
- Required vs. optional approvals
- What happens after approval
Example workflow:
- Designer submits for review
- Creative Director provides feedback
- Designer revises
- Client reviews and approves
- Design moves to development
Tools like Filestage, Ziflow, and GoVisually excel at multi-stage approvals.
Ready to streamline your design reviews?
The right design review software eliminates confusion, accelerates approvals, and helps teams ship better work faster.
Start by identifying your primary use case (websites, creative assets, or products), then choose tools that match your workflow and stakeholders.
If you're reviewing websites and need a client-friendly tool with mobile testing, try Huddlekit free.
Related resources
- Best website annotation tools – deep dive on website-specific tools
- Best visual feedback tools – comprehensive tool comparison
- Website review process that actually works – proven workflows
- How to give better website feedback – best practices
- Visual feedback – what makes feedback effective




