The challenge
Leadfront is a Stockholm-based consultancy focused on CRM, marketing automation, and digital transformation. They work with companies like BMW, Klarna, and Telenor. A big part of their work is building and maintaining websites on HubSpot's CMS.
These sites need to be consistent. Precise styling, correct form integrations, tracking that matches the spec, and designs that hold up across breakpoints. That takes proper QA, both internally and with clients.
Before Huddlekit, neither had a real home. Developers caught issues during builds but had no way to track them against specific pages. Things got mentioned in standups or Slack, but there was no overview of what was open or resolved. Client feedback came through email, sometimes with screenshots, sometimes just bullet points describing rough locations on the page.
They tried Markup.io and Ruttl too. These helped a bit, but the onboarding was awkward for clients and the organization features were limited. Feedback still ended up all over the place.
The real problem wasn't collecting feedback. It was keeping it organized.
The solution
Leadfront started using Huddlekit across their HubSpot projects. One place for everyone to leave feedback directly on the page.
Unlike previous tools, it needed almost no onboarding. Developers share a review link with each staging deployment, and clients start annotating right away. No HubSpot portal access needed, no extensions, no training.
All feedback is organized by page and element. The team can see what's open, what's resolved, and what's waiting on a response. That's what previous tools were missing.
- Developers get feedback attached to specific elements with full device and browser context
- CRM consultants can flag issues on form integrations and tracking implementations in context
- Clients review and annotate pages without needing HubSpot portal access or technical knowledge
- Project managers see all feedback consolidated per page instead of piecing it together from emails and Slack
Internal QA that catches issues before the client does
One of the biggest changes was adding an internal review step. Before sharing a staging link, developers run their own QA pass in Huddlekit. Styling inconsistencies, form issues, tracking problems. All annotated before the client even sees the page.
By the time a client reviews it, the obvious stuff is already fixed. Better first impression, fewer review rounds.
"Before, we spent a lot of time just figuring out what the client actually meant. Now they point at it and tell us. Much easier."
Christian Jigling, Web Developer
Bridging the gap between technical and non-technical reviewers
Client marketing teams understand their brand but aren't technical. Before, turning their feedback into developer tasks took a lot of interpretation. With Huddlekit, they just point at a heading, a CTA, or a form field and say what needs to change. The element, page, and viewport are captured automatically.
One review flow for every project
Before, every project had its own review setup. Some clients used Google Docs, others email, a few wanted Slack. Now Leadfront has one consistent process across all HubSpot projects.
The results
After rolling out Huddlekit across their HubSpot website delivery, Leadfront saw clear improvements:
- Review cycles shortened significantly, less back-and-forth and faster turnaround on every project
- Feedback finally organized, every annotation is tied to a specific page and element with clear status tracking
- Clients use it without prompting, the ease of use means clients leave detailed, contextual feedback on their own
- Consistent process, every project follows the same review workflow regardless of client size or complexity
"We tried other tools before but clients always ended up going back to email. With Huddlekit they actually keep using it. And having everything per page instead of all over the place makes a big difference."
Felix Hellström, Web Developer
Leadfront now includes Huddlekit in their standard project setup for all HubSpot website builds, from single landing pages to full site redesigns.
